A roadmap for a journey of self care experiences, Supporting local businesses with every step.

By offering unique and valuable discounts and promotions, the Self Care Passbook inspires individuals to discover and support local yoga studio, spas, wellness centers, salons, and select retailers of divine and decadent foods, wines, and products.
Join these fine businesses participating in the Self Care Passbook:
The Acre Vegetarian Restaurant
BeHempful
Board30 Albuquerque
CHI Massage Therapy
Dominion Tarot
Flawless Med Spa
Goats n ‘Bees, LLC
Martha’s Body Bueno.com
Nash Healing & Apothecary, LLC
Solamente Holistic Health
The Remedy Day Spa
Yes Organic Boutique and Spa
YOGASAAR
DETAILS:
  • Participation is FREE.
  • Participation is open to businesses that provide products and services designed for health, well-being, and self care. 
  • Passbook buyers will receive one coupon per promotion to be redeemed in-person at physical locations. 
  • Online retailers are responsible for limiting online coupon redemption.
  • By participating, you will receive:
    • Dedicated page in the Passbook with business and promotional details.
    • Promotion in email blasts to our subscriber list of 70,000 local consumers.
    • Social media promotion to 20,000 followers.
    • The Passbook will be widely promoted including at some of the area’s largest festivals and events including the Lavender Festival, (9,000 attendees), and the Harvest Wine Festival (12,000 attendees).
    • Participant promotions are to be honored through July 30, 2023.
    • The Passbook is organized, produced, and promoted by local yoga instructor Lena Armstong-Strober, and Blue River Productions, the company behind the Elevate to Illuminate Yoga Crawl, ABQ Wine Festival, the Lavender Festival, the Harvest Wine Festival, and the Southwest Chocolate and Coffee Fest.
Registration Deadline: JUNE 24.
Distribution and sales begin JULY 23.
REGISTRATION